Brandon sent an email out to the team with the new adilas mini pitch (5-page/slides) and the bigger 10-page/slides pitch on 8/7/26. This is what we got back from Steve on 8/8/26... ////////////// Just for fun, I opened Grok and just typed in Adilas Pitch Adilas Pitch Elevator Pitch (30–45 seconds) You know how most businesses end up juggling 5–10 different software tools—POS, inventory, accounting, CRM, e-commerce, payroll—only to still not have one clean, live picture of their numbers? Adilas is the affordable, cloud-based, all-in-one ERP that was built by an operator for operators. It tracks every penny in and every penny out—from the smallest part to the biggest sale—across locations, in real time, with full customization. One system. Live data. Searchable. Yours. Starting at $49/month. Built in Colorado. Proven across 10+ industries for 18+ years. Full Sales / Investor-Style Pitch The Problem Most small-to-midsize businesses bleed time and money on disconnected systems. They pay for QuickBooks + a POS + an inventory tool + a CRM + an e-commerce platform + payroll software… and still can’t get a clean, real-time view of what’s actually happening. Data is delayed, duplicated, or missing. Customization is expensive or impossible. Enterprise ERPs are overkill and priced for companies 10x their size. The Solution – Adilas Adilas (All Data Is Live And Searchable) is a true all-in-one, cloud-based business operating system. It was originally built by founder Steve Berkenkotter to run his own multi-location automotive dealerships. The core philosophy has never changed: track everything—from the smallest nut and bolt to the largest asset—and make every number live and searchable. What you get in one system: Point of Sale & Invoicing Full Inventory & Purchasing (including multi-location and manufacturing/assemblies) Accounting & Financials (live balance sheet, P&L, etc.) CRM & Customer Management E-commerce (new Green Commerce interface) Time tracking, project management & HR tools Reporting & AI-powered tools (AI PO Builder, analytics homepage) Custom development at a fraction of typical rates Merchant processing options (including high-risk / cannabis-friendly) Everything talks to everything. No more exporting, importing, or reconciling across platforms. Why Adilas Wins Built by an operator – Not designed by software people guessing what businesses need. Designed by someone who lived the pain of multi-location operations. Affordable & transparent – Starter plans from $49/month. Business $129. Pro $287. Full core platform included in every tier. Pricing scales with usage (users, locations, SKUs, transactions)—not with feature gates. Highly customizable – “Dream it up, we’ll wire it up.” Custom development is core to the model and priced accessibly ($100/hour). Live data – Not batch-processed overnight. Real-time. Industry flexible – Originally automotive, now used across manufacturing, wholesale, retail, cannabis, distribution, and more. Long track record – Officially launched 2008, roots back to 2001. Still founder-led and actively shipping major features (Messaging Center, new e-commerce, AI tools, eBay integration, etc.). Pricing Snapshot Plan Monthly Best For Starter $49 1–2 users, single location Business $129 Growing teams, 3–5 users Pro $287 Multi-location / higher volume Enterprise Custom Dedicated / multi-entity needs Annual discount available. One-time activation fees start at $300–$500 for most businesses. The Opportunity Adilas sits in a sweet spot: more complete and flexible than typical SMB tools, dramatically more affordable and approachable than traditional enterprise ERPs. With a proven platform, recent modernization (AI tools, modern e-commerce, messaging), and a clear path to scale through partners and vertical specialization, the company is positioned for meaningful growth while staying true to its operator-first DNA. Call to Action Want to see it live? Book a demo: sales@adilas.biz or (720) 740-3076 Ready to stop stitching systems together? Let’s get you set up. ///////////////////// I then got a second email back from Steve with the following... He must have asked Grok some deeper questions. (see below for second email) ///////////////////// And just for fun I uploaded the documents and links into Grok (be interesting to see what happens with Chat GPT or other AI's) and here was the response - Professional thoughts on the Adilas pitch materials Overall, these are thoughtful, authentic materials that reflect a real product with real depth. The core idea — a unified Transactional Data Core that replaces the fragmented “mash-up” of tools — is strong and differentiated. The conceptual framework (Concepts → Players → Functions → Results, framed as recipes) is distinctive and shows you’ve thought deeply about how businesses actually operate rather than just listing features. The mini pitch is a clear improvement in focus. Here’s a direct assessment. Strengths Authentic origin story and operator DNA. The long development timeline (2001–2026) and the fact that this was built to run actual multi-location businesses gives credibility that most SaaS pitches lack. “Built by operators for operators” lands. Clear problem/solution contrast. The “Mash-up Way” (disconnected systems, time gaps, duplicate data, manual work) versus the “Systemized Way” (Transactional Data Core with everything connected) is the strongest part of both decks. The visual of the messy spiderweb of tools versus the clean hub-and-spoke is effective. Philosophical clarity. The “Hidden Architecture” / cooking analogy and the emphasis on mixing the right ingredients is unusual and memorable. Most ERP pitches are pure feature dumps. This has a point of view. Scalability messaging. “Start small → Expand,” full platform included, custom code available, and the later “Platform You Can Build On” slide (Start Simple → Expand → Build) correctly positions Adilas as something that grows with the customer rather than forcing an expensive migration later. Mini pitch direction is right. Reducing to 5 focused slides, cleaning the systemized graphic, and removing the personal photo collages shows good judgment. The note from the session with Heather about simplifying and reducing clutter was the correct instinct. Areas that need work 1. Opening slides (full deck) The Brandon and Steve personal photo collages (family, rafting, horses, holidays, etc.) feel more like a family/friends album or a personal website than a business pitch. They humanize you, but they dilute the professional signal for most buyers and almost all investors. Put short, clean founder bios (or a single “Who We Are” slide with one strong photo each) later or in an appendix. Lead with the problem or the core platform visual. 2. Lack of proof and quantification The decks are almost entirely conceptual. There are no customer logos, no named case studies, no “X locations / Y transactions / Z% reduction in reconciliation time,” no revenue or user traction numbers, and almost no competitive framing. For a product with 18+ years of history, this is a missed opportunity. Even 2–3 concrete proof points would dramatically increase credibility. 3. Tone and language consistency “Kick-butt Data Engine” is fine for some audiences but sits awkwardly next to more formal language. “Hopefully Gets United??” is clever but slightly informal for a serious business conversation. Tighten the voice so it feels confident and precise rather than conversational in places. 4. Missing the “why now / why us” and clear next step The “Looking Ahead” slide is aspirational (Connected, Intelligent, Conversational, Automated, Community Driven, World Building) but light on concrete roadmap or current momentum. The final CTA slide is polite (“Explore, Participate, Contribute, Partner, Invest”) rather than directive. A stronger close would specify what you want the audience to do in the next 7–14 days. 5. Design density Even after simplification, several slides still carry a lot of visual weight (multiple product screenshots, layered diagrams, long bullet lists on the left). The mini version is better, but further reduction in simultaneous visual elements would help. One strong visual + 4–6 tight points per slide is usually more effective than dense left-side lists + rich right-side graphics. 6. Opportunity to elevate the modular story From the Lite / Fracture materials, you already have a more sophisticated modular architecture (Transactional Data Core → Industry Skins → Custom Code → BI → Enterprise/Multi-World → AI). That hierarchy is more powerful than the current “You Get It All” framing and could be woven into the main pitch more explicitly. It explains both the affordability and the expansion path. Recommendations by use case Audience Suggested approach & Length First sales meeting Use the mini pitch (or a tightened 6–7 slide version). Lead with problem → core → outcomes. Demo quickly after. 5–7 slides Investor / growth partner Rebuild with traction, unit economics, team, market, ask. Keep the conceptual strength but add numbers and proof. 10–12 slides Partner / reseller Emphasize custom development economics, white-label/partner margins, and the ecosystem (Marketplace, Cafe, University). 7–8 slides Internal / onboarding The full conceptual deck (recipes, architecture) works well for deeper education. Current full Bottom line The underlying product thinking and the problem/solution framing are stronger than most SMB/mid-market ERP pitches I’ve seen. The mini pitch is the right evolutionary step. The main risks are (1) leading with personality over substance, (2) staying too conceptual without proof, and (3) design that still competes with the message. If you want to take this further, the highest-leverage next moves are: Create a clean 6-slide sales version that starts with the mash-up problem and ends with a specific CTA. Add 2–3 real proof points (even anonymized) or customer outcomes. Decide whether the “recipe / players / concepts” language is core brand language or supporting explanation, and use it more consistently or more sparingly accordingly. Happy to help rewrite specific slides, tighten the narrative arc, or build an investor-oriented version if useful.